Sales and marketing

In the current fast-paced and highly competitive environment, it is not enough for businesses to just meet their sales targets. Companies should not sit idle and avoid high waves without taking action. Our expert consultants can assist not only in finding optimal sales solutions but also in implementing the most suitable strategies to maximize sales profitability.

Discover more opportunities by studying the export market. In today’s globalized world, products can be imported from one country, manufactured in another, assembled in yet another, and sold in different countries, with sales management from countries not related to any of the above. Companies can benefit from this approach to achieve higher revenues with lower expenses and the highest possible quality.

Market Study and Analysis:

Get to know your target market to grow your business or start a new one.Overview: The more an organization knows about its customers, the more it can identify opportunities to exploit and threats to address. Understanding customer preferences allows organizations to develop strategies that attract and retain them, rather than having competitors do so.

 70% of new projects fail due to a lack of market knowledge. After starting a business and investing money, founders often discover their inability to keep up with the target market. Many opportunities for expansion are wasted by large and medium-sized companies due to a lack of understanding of the market’s need for their products or services. Many investors are not well aware of the available opportunities in different markets to seize them.

How We Can Help

Target Market Study:


In cases of expansion or starting new ventures, businesses need to know the current state of the target market. Companies of all types can benefit from envisioning or predicting growth rates in the target markets to estimate the expected demand for their targeted products/services

Regional Market Study:


In the era of globalized products, many manufacturers resort to delaying production stages or determining work stages across the regional market. Additionally, manufacturers or industry leaders are not fully aware of the expansion through the regional market and expansion across countries based on available market opportunities and needs identified by each country.

Service benefits:


Expand the scope of research regionally. Search for the most available opportunities at the global level. Utilize idle capacity. Utilize available resources. Expand business operations.

Analysis of Available Market Opportunities

 In the midst of rapid acceleration, there are numerous short-term investment opportunities as well as long-term (non-current) investment opportunities. However, it is preferable for organizations to prepare themselves to exploit expected opportunities. Through previous experiences, continuous encouragement, and awareness of various changes and their impact on the world, SPE can anticipate the most suitable opportunities for organizations and how to qualify for receiving and benefiting from upcoming investment opportunities


1) A flexible and adaptable institution

2) Seizing investment opportunities at the right time

 3) Aligning investment opportunities with companies’ financial plans      

4) Expanding into markets and discovering new horizons



1)Diversify companies’ products

2) Agility and flexibility in production operations

3) Acquiring a larger market share

4) Securing companies with plans and opportunities that aid growth for institutions

Market Situation

Where do you currently stand? What is your market share? Companies cannot determine their steps and means of achieving their goals without determining their current situation.


The market situation identification service helps you understand the market share of the company and the current market situation of the organization compared to competitors. Based on this, the most impactful competitive advantages can be identified to improve the market situation of the organization and determine the organization’s market goals.


– Adjusting business strategies

– Developing an appropriate market plan

– Identifying available market opportunities

– Determining the organization’s position compared to competitors



How do your customers perceive you? How do you perceive your customers? Pricing is one of the most important means of communication between customers and companies. Aligning prices with maximum profit leads to achieving profits. Pricing policies may vary depending on the market situation (complete competition, monopoly, limited competition, etc.). To further understand the importance of pricing, one can ask whether the organization has the freedom to choose the most appropriate price or if there is a specific price that must be adhered to. This is what experts at the specialized company execute, which is the selection of the suitable price for the product from various pricing policies.


How do your customers perceive you? How do you perceive your customers? Pricing is one of the most vital means of communication between customers and companies. Ensuring that prices align with maximum profitability leads to the attainment of profits. Pricing policies may vary depending on the market situation (complete competition, monopoly, limited competition, etc.). To further comprehend the significance of pricing, one may inquire whether the organization possesses the autonomy to select the most suitable price or if there is a predetermined price that must be adhered to. This is the responsibility of specialized experts within the company who execute the task of selecting the appropriate price for the product from various pricing policies

Anticipated Benefits:

1)Profitability Achievement: Effective pricing aids in achieving company profitability by determining an appropriate price for the product or service that covers production costs and achieves targeted profit expectations

2) Strong Competitive Advantage: Good pricing serves as a vital tool for achieving a strong competitive advantage in the market. By setting a suitable and competitive price, a company can attract customers and outperform other competitor

3) Customer Value Creation: Good pricing can contribute to creating high value for customers by offering a fair price in exchange for the provided product or service. This can be achieved by setting a price that aligns with the product’s quality and expected benefits

4) Marketing Strategy Achievement: Effective pricing helps achieve marketing strategy objectives, such as increasing market share or achieving sustainable growth. This can be accomplished by setting an appropriate price that attracts customers and

encourages them to purchase the offered products or services

5) Guiding Pricing Strategy: Pricing can be used as a means to guide the company’s marketing strategy. A higher price can be set to enhance the perception of quality and differentiation, while a lower price can attract price-sensitive customers. The strategy depends on the nature of the product or service and customer needs

In summary, pricing is an important tool in sales and marketing management, contributing to achieving company profitability, strong competitive advantage, customer value creation, and guiding marketing strategy

Pricing Policies


Companies typically follow different pricing policies based on their sales and marketing strategies and desired objectives. Here are some examples of pricing policies commonly used:


1) Cost-based pricing policy: This policy relies on calculating the production costs and adding a predetermined profit margin to determine the price of a product or service. This policy may be applied in industries with low competition or when markets are stable.

2) Demand-based pricing policy: This policy determines the price of a product or service based on market demand and supply. For example, prices may be increased when demand is high and decreased when demand is low.

3) Competition-based pricing policy: This policy involves monitoring the prices of direct competitors and setting a competitive price based on that. This policy is usually used in industries facing intense competition.

4) Value-based pricing policy: This policy relies on determining the price of a product or service based on the added value received by the customer. This value may include quality, service, innovation, and customer experience

5) Promotional pricing policy: This policy involves temporarily setting a lower price to stimulate sales and increase demand. Companies may use this policy in marketing campaigns and promotional offers.

Pricing policies vary depending on the industry, product, and surrounding factors. Companies may also employ a combination of these policies as needed.

The consequences of incorrect pricing

Consequences of Pricing Errors Incorrect pricing of products can lead to several negative consequences. Here are some of the repercussions that may occur as a result of improper pricing:

1) Customer Loss: If the price of the product is unreasonably high, existing customers may be lost, and attracting new customers becomes challenging. They may perceive the product as unworthy of its price.

2) Decreased Sales: If the price of the product is unsustainably low, the company may struggle to achieve necessary profits and experience a decline in sales. The product’s price should cover costs and generate appropriate profit.

3) Negative Impact on Brand Reputation: If the price of the product does not align with its quality or value, it may diminish customer appreciation for the brand and harm its reputation in the market.

4) Impact on profitability: If sufficient profit is not achieved from the products sold due to incorrect pricing, it may affect the overall financial health of the company and its ability to sustain and grow.

5) Impact on competitiveness: If the price of the product is unreasonably higher than your competitors, it may cause you to lose customers to competitors who offer similar products at lower prices.

To avoid these consequences, it is necessary to carefully study the market, analyze costs accurately, and take into account the value and quality of the product and the level of competition in the market.


Market study

You cannot move in a dark tunnel without a light to guide you, just as you cannot achieve your goals if your business does not understand the market well. This is where market research by specialized experts comes in to help clarify things.


Expected Benefits:

1) Customer Understanding: Market analysis helps to better understand customers, their needs, and desires. You can gain a better understanding of who your target customers are, how to communicate with them, and how to meet their needs.

2) Identifying Opportunities: Market research can help you identify business opportunities and gaps in the market. By analyzing your customers and potential competitors, you can identify new opportunities to expand your business and increase your market share.

3) Guiding Marketing Strategy: You can use market data and analysis to determine the most effective marketing strategy. Continuous market research will allow you to improve your targeting and develop strategies to achieve your marketing goals.

4) Competitiveness: By conducting market research, you can analyze your competitors and understand their strengths and weaknesses. You will be able to identify your own strengths and how to effectively compete and excel in your target market.

5) Data-Driven Decision Making: Instead of relying on intuition or feeling, market research can provide you with objective data and information needed to make fact-based marketing decisions. You will make more accurate decisions based on in-depth market analysis and available data.


Overall, market research contributes to enhancing the quality of sales and marketing processes and achieving success in the target market. Market research should be an essential part of your business strategy and a continuous process to keep up with changes in the market and customers.

Determine relative weight

 Does your institution focus on providing what customers actually need, or does it concern itself with what customers do not pay attention to? For example, the most successful companies in the café industry rely on a high percentage of Arabica coffee beans, and the most successful companies in the fashion industry rely on consistent quality. Competitors may focus on other aspects, but they do not achieve the same level of success. This is attributed to the prioritization of product elements (quality, price, reputation, packaging, etc.) for the end consumer.

Anticipated Benefits:

1) Establishing Essential Criteria: Determine the standards that will be utilized for evaluating products and services. These criteria may encompass quality, performance, cost, innovation, overall customer satisfaction, and so forth.

2) Prioritizing: Assign a relative weight to each criterion based on its significance for each product or service. Percentages can be employed to allocate the relative weights among the various criteria.

3) Evaluating Each Product or Service: Assess each product or service based on the established criteria. You may employ a numerical system (such as a scale from 1 to 10) or a checklist of measures to evaluate each element.

4) Calculating Relative Weight: Multiply the evaluation of each element by the assigned relative weight for the corresponding criterion. Then, sum the results to obtain the overall relative weight for each product or service.

5) Analyzing the Results: Utilize the overall relative weight to analyze and evaluate the products and services. You can employ this information to determine future strategies, such as enhancing products or targeting services with superior performance.


This process should be active and adjustable over time, as your priorities and criteria may evolve with developments in the market of products and services.

What is meant by the relative weight of products and services?

The relative weight of products and services is a term used in evaluation and analysis processes within the context of comparing different products or services. Its purpose is to determine the relative importance of each product or service compared to others.

Simply put, relative weight focuses on identifying the significance of each product or service based on a specific set of criteria. A greater weight is given to criteria that are considered more important to the individual or company conducting the evaluation.

By determining the relative weight of products and services, individuals or companies can make informed decisions about their priorities and allocate resources accordingly. Relative weight can be used to help determine the best product or service based on individual or institutional needs and requirements.

Determine the company's market share and analyze sales

Where is your institution currently located? How can one move without specifying the starting point? Is what your company has achieved sufficient for the markets or not?


Anticipated Benefits:

1) Performance comprehension

2) Opportunity identification

3) Operational enhancement

4) Strategic decision-making

5) Growth and change monitoring

Identify target consumer behavior

If you understand customer behavior, it will facilitate the sales process and make competition more challenging. This is precisely what organizations should thoroughly comprehend if they aspire to success and sustainability. What is the consumer behavior and what can be applied? Through the expertise of specialized professionals, understanding the targeted customer’s behavior and how to align sales operations with their behavior and desires can be achieved to achieve higher sales.

Anticipated Benefits:

1)Understanding needs and desires: Consumer behavior helps in understanding the needs and desires of customers. By studying consumer behavior, the sales department can identify the factors that influence purchase decisions and the criteria customers use to select products or services. This helps in developing marketing strategies that target meeting these needs and fulfilling those desires.

2) Building strong relationships: By understanding consumer behavior, the sales department can establish robust relationships with customers. The available data on consumer behavior can be utilized to identify effective methods of communication and provide appropriate support. Through cultivating long-term relationships, the sales department can maintain a sustainable customer base and increase loyalty and repeat business.

3) Enhancing marketing strategies: Consumer behavior can be leveraged to improve marketing strategies. By understanding how customers interact with marketing offers, advertisements, and promotions, the sales department can adjust their strategies and develop effective marketing approaches that better target the intended audience.

4)Elevating customer satisfaction: Through understanding consumer behavior and meeting their needs and desires, the sales department can elevate customer satisfaction. This ultimately leads to increased opportunities for repeat purchases, referrals, and consequently, sales growth.

5) Predicting future trends: Consumer behavior can serve as a reference point for predicting future trends in the consumer market. By analyzing consumer behavior and responding to changes and trends, the sales department can identify future opportunities and adapt their strategies accordingly.

Product development


Sometimes, stagnation in development leads to stagnation in work.

How we can help you:

1)Customer needs analysis: Understand the customers’ needs and expectations from the product. This helps in identifying the key specifications that the product should meet.

2) Effective planning: Create a comprehensive plan that defines the goals and required specifications of the product, as well as the necessary resources and timeline to achieve them.

3) Product design: Design an efficient and practical product that caters to the customers’ needs. Consider technical, functional, and aesthetic aspects during the design process.

4) Craftsmanship: Utilize high-quality materials and advanced manufacturing processes to produce the product. Ensure selecting reputable and credible suppliers.

5) Testing and analysis: Conduct multiple tests and analyses to ensure that the product meets the required specifications and standards. Statistical tools can be utilized within these analyses to evaluate quality.

6) Continuous improvement: Propose initiatives to enhance quality and develop the product based on customer feedback and analysis results. Utilize methods such as Root Cause Analysis and Process Improvement to enhance quality.

7) Quality control: Perform regular inspections to ensure the sustainability of the product’s high quality. Tools such as Quality Audits and Key Performance Indicators can be used to measure and monitor quality.

8) Team development: Train and develop the workforce in design, production, and quality control skills. Equip them with up-to-date knowledge in manufacturing techniques and best practices in quality.

By following these steps, you can develop high-quality products that meet customer expectations and position yourself as a leader in the competitive market.

What we can offer

To develop suitable products, one can follow the following steps:

1) Consumer market research: Conduct a study of the needs, expectations, preferences, and problems of the target customers. Valuable information can be obtained through market research and surveys.

2) Competitive analysis: Study the existing competitors in the market and analyze the products they offer. Try to identify opportunities that can be exploited to provide suitable and distinctive products.

3) Idea development: Generate innovative and creative ideas for new products. Try to direct the idea towards meeting the specific needs of customers and improving their lives in a suitable manner.

4) Feasibility assessment: Analyze the economic and commercial feasibility of the proposed idea. Evaluate the required capital, costs, and the project’s ability to achieve the desired return.

5) Design and development: Design a suitable product based on the specified requirements and the proposed idea. Within this process, it may be necessary to test and experiment with different prototypes before moving on to actual production.

6) Product manufacturing: Produce the product using appropriate materials and manufacturing processes. Pay attention to the quality and sustainability of the materials used in manufacturing and ensure compliance with environmental and social standards.

7) Testing and product evaluation: Conduct tests and evaluations of the product to ensure that it meets the required quality standards and achieves suitable performance. Use customer feedback and reviews to improve the products.

8) Marketing and promotion: Develop a strong marketing strategy to introduce and effectively promote the product to customers. Use appropriate marketing channels and communicate with customers in a way that meets their needs.

9) Monitoring and improvement: Monitor the performance of the product and customer feedback. Continuously improve the product based on the feedback received.

10) Discover new manufacturing opportunities.


SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats.” It is a strategic analysis tool that helps companies and organizations evaluate their internal strengths and weaknesses, as well as external opportunities and threats.

– Strengths: These are the advantages that an organization possesses, which help it achieve a competitive advantage. Strengths can include a qualified and specialized workforce, a good brand reputation, advanced technology, or cost advantages.

– Weaknesses: These are the factors that hinder or impede an organization’s performance or prevent it from achieving its goals. Weaknesses can include areas that need improvement, such as a weak organizational structure, a lack of financial resources, unstable product quality, or weak marketing.

– Opportunities: These are the external areas that an organization can exploit to achieve success and growth. Opportunities can include opening new markets, increasing demand for specific products or services, or changes in legislation or government policies that support the industry.

– Threats: These are the external factors that may hinder or threaten the sustainability or performance of an organization. Threats can include intense market competition, rapid technological changes, increased raw material costs, or changes in customer behavior and preferences.

SWOT analysis can help organizations identify priorities and develop effective strategies to enhance strengths, overcome weaknesses, exploit opportunities, and effectively deal with threat.

Expected benefit

SWOT analysis is a strategic tool utilized to assess the strengths, weaknesses, opportunities, and threats that impact a company. The SWOT analysis can have a profound impact on companies in the following ways:

1) Identification of internal strengths and weaknesses: The SWOT analysis aids companies in identifying their internal strengths and weaknesses. This allows them to enhance their strong aspects and address weaknesses, thereby bolstering overall company performance.

2) Exploitation of external opportunities: The SWOT analysis helps companies identify new market opportunities and exploit them for growth and expansion. Companies need to identify any opportunities presented by weak competition or high demand for their products.

3) Dealing with external threats: The SWOT analysis assists companies in identifying external threats that may negatively affect their performance. Companies can address these threats in various ways, such as adapting to market changes or improving their competitive capabilities.

4) Guiding strategy: The SWOT analysis enables companies to understand their current position and future trends. This information can be used to develop effective strategies that reflect the company’s internal capabilities and exploit external opportunities.

5) Enhancing decision-making: The SWOT analysis enhances strategic decision-making overall. Companies can utilize the SWOT analysis to make informed decisions regarding product development, market expansion, or other improvement measures.

In general, the SWOT analysis helps companies understand their market position and assists them in achieving growth and sustainability goals. This analysis serves as a reference tool that aids companies in improving their performance and identifying future strategies.

Business model canvas


The primary management of a roadmap, monitoring the business model canvas, contributes to understanding the continuous variables and determining the extent of the impact of any new steps on all aspects of the business and how that can be translated into meaningful revenue and expenses figures.

Expected benefits

The business model canvas is a renowned analytical tool used to design and evaluate business models. The business model canvas can have a profound impact on companies in the following manner:

1) Comprehending the company’s value provision capability: The business model canvas assists companies in understanding how to create and deliver value to customers. Companies can identify the key activities they perform and how they can effectively meet customer needs.

2) Identifying weaknesses and improving them: The business model canvas provides a comprehensive overview of all aspects of the business, including partners, relationships, distribution channels, customers, revenues, and costs. Companies can identify weaknesses.

3) Exploiting opportunities and fostering innovation: Through the analysis of the business model canvas, companies can identify new market opportunities and exploit them for growth and expansion. Companies can experiment with new business models or innovate new products or services to effectively meet customer needs.

4) Enhancing communication and collaboration: The business model canvas provides a shared and clear framework that facilitates communication and collaboration among different teams within the company. Companies can map the current business model and transform it into a shared vision that enables everyone to work towards a common goal.

5) Adaptation and flexibility: The business model canvas helps companies understand market changes and identify new challenges and opportunities. Companies can change their business models and adapt to economic, technological, and social developments.

Overall, the business model canvas helps companies analyze and design sustainable and efficient business models and improve their operational performance. This analysis serves as an innovative tool to assist in determining the most effective strategies and ensuring long-term success.